Official Winners List of MAME 2007
Best Single-Family Detached Home Under 2,000 Sq. Ft.
The Trails at Brightwater—Plan One
Builder: Hearthside Homes
Marketing Director: Doug Woodyard
Architect: Bassenian/Lagoni Architects
Best Single-Family Detached Home 2,000 to 3,000 Sq. Ft.
The Bluffs Along the Santa Barbara Coast—Residence 1
Builder: Comstock Homes
Marketing Director: Tabassom Ayazi
Architect: William Hezmalhalch Architects, Inc.
Best Single-Family Detached Home 3,000 to 4,000 Sq. Ft.
The Bluffs Along the Santa Barbara Coast—Residence 3
Builder: Comstock Homes
Marketing Director: Tabassom Ayazi
Architect: William Hezmalhalch Architects, Inc.
Best Single-Family Detached Home 4,000 to 5,000 Sq. Ft.
Claybourne at the Lakes—Residence Two
Builder: Lennar Homes, San Diego
Marketing Director: Debby King
Architect: Bassenian/Lagoni Architects
Best Single-Family Detached Home Over 5,000 Sq. Ft.
The Tides—Residence One
Builder: Standard Pacific Homes
Marketing Director: Karen Spargo
Architect: Bassenian/Lagoni Architects
Best Attached Home Plan Under 1,500 Sq. Ft.
Mosaic at Lomas Verdes—Plan 3
Builder: Shea Homes
Marketing Director: Vanessa Linn
Architect: Dahlin Group Architecture Planning
Best Attached Home Plan 1,500 Sq. Ft. and Over
Legacy at Colony Park—Plan 3
Builder: Brookfield Homes Southland
Marketing Director: Mercedes Meserve
Architect: JZMK Partners
Best Model Complex Landscape for an Attached Community
Belcourt at Edenglen
Builder: Brookfield Homes Southland
Marketing Director: Mercedes Meserve
Landscape Design: Land Concern
Best Model Complex Landscape for a Detached Community
The Sands at Brightwater
Builder: Hearthside Homes
Marketing Director: Doug Woodyard
Landscape Design: Land Concern
Best Model Complex Landscape for a Detached Luxury Community
The Tides
Builder: Standard Pacific Homes
Marketing Director: Karen Spargo
Landscape Design: Summers/Murphy & Partners/The Collaborative West
Best Interior Merchandising for a Detached Home Priced Under $500,000
Gatehouse at Edenglen—Plan 2
Builder: Brookfield Homes Southland
Marketing Director: Mercedes Meserve
Interiors: Design Tec
Best Interior Merchandising for a Detached Home Priced $500,000 to $750,000
Amber at Winding Walk—Plan 2
Builder: Shea Homes
Marketing Director: Teri Shusterman
Interiors: Ryan Young Interiors
Best Interior Merchandising for a Detached Home Priced from $750,000 to $1 Million
Palo Verde—Plan 2B
Builder: Standard Pacific Homes
Marketing Director: Karen Spargo
Interiors: Pacific Dimensions, Inc.
Best Interior Merchandising for a Detached Home Priced from $1 Million to $2 Million
The Trails at Brightwater—Plan 1
Builder: Hearthside Homes
Marketing Director: Doug Woodyard
Interiors: Design Tec
Best Interior Merchandising for a Detached Home Priced Over $2 Million
The Tides—Residence One
Builder: Standard Pacific Homes
Marketing Director: Karen Spargo
Interiors: Pacific Dimensions
Best Interior Merchandising for an Attached Home Priced Up to $750,000
Portico at Edenglen—Plan 2
Builder: Brookfield Homes Southland
Marketing Director: Mercedes Meserve
Interiors: Studio Design Group
Best Interior Merchandising for an Attached Home Priced $750,000 and Over
Legacy at Colony Park—Plan 1
Builder: Brookfield Homes Southland
Marketing Director: Mercedes Meserve
Interiors: Pacific Dimensions, Inc.
City Square
Builder: Barratt American
Marketing Director: Lenette Hewitt
Interiors: Creative Design Consultants
Sendero
Builder: John Laing Homes
Marketing Director: Felicia Liem
Sales Office: Canvas Interior Design
Best Sales Office—Alternative Use
Lake@Walnut
Builder: Standard Pacific Homes
Marketing Director: Alison Banks
Sales Office: Canvas Interior Design
Best Sales or Information Pavilion
Waterman Junction
Developer: SunCal Companies
Marketing Director: David Soyka
Sales Office: Chameleon Design
Portico at Edenglen
Builder: Brookfield Homes Southland
Marketing Director: Mercedes Meserve
Ad Agency: The Roxburgh Agency
The Lakes
Builder: Lennar Communities
Ad Agency: Kovach Marketing
Four Quartets
Builder: John Laing Homes
Marketing Director: Felicia Liem
Signage: Outdoor Dimensions
Best Brochure for a Community Priced Under $500,000
La Puerta
Builder: Horizon Communities
Marketing Director: Greg Norris
Ad Agency: L&A Marketing & Advertising
Best Brochure for a Community Priced $500,000 to $750,000
City Square
Builder: Barratt American
Marketing Director: Lenette Hewitt
Ad Agency: Promar Designs
Best Brochure for a Community Priced Over $750,000
Lake@Walnut
Builder: Standard Pacific Homes
Marketing Director: Alison Banks
Ad Agency: The Roxburgh Agency
Best Brochure for a Masterplanned Community
Summerly at Lake Elsinore
Builder: John Laing Homes
Marketing Director: Denise Wright
Ad Agency: The Roxburgh Agency
Best Brochure for a Luxury Community
The Bluffs Along the Santa Barbara Coast
Builder: Comstock Homes
Marketing Director: Tabassom Ayazi
Ad Agency: InterCommunicationsInc
Best Brochure for a Homebuilding Company
Integral Communities
Ad Agency: Weston/Mason Marketing
Scripps Preserve at The Estates at StoneBridge
Builder: Davidson Communities
Marketing Director: Brandon Matzek
Ad Agency: Martin Stevers Design
SeaPointe at Crystal Cove
Builder: Laing Luxury
Marketing Director: Pete Carmichael
Ad Agency: The Roxburgh Agency
Best Series of Related Print Ads
Laing Luxury
Marketing Director: Pete Carmichael
Ad Agency: The Roxburgh Agency
Talega—Secrets
Builder: Standard Pacific Homes
Marketing Director: Barbara Trachy
Hayes Martin Associates
Best Overall Advertising Campaign
Lake@Walnut
Builder: Standard Pacific Homes
Marketing Director: Alison Banks
Ad Agency: The Roxburgh Agency
The Tides
Builder: Standard Pacific Homes
Marketing Director: Karen Spargo
Ad Agency: Hayes Martin Associates
Best Interactive Point-of-Sale Experience
Cordova at Windingwalk
Builder: Brookfield Homes San Diego
Marketing Director: Lora Heramb
Associate: VisionScape Imagery
Best Virtual Reality Experience
Summerly at Lake Elsinore
Builder: John Laing Homes
Marketing Director: Denise Wright
Associate: The Roxburgh Agency/Focus 360
Best Internet Marketing Campaign
Standard Pacific Homes—Name Dropper
Builder: Standard Pacific Homes
Marketing Director: Barbara Trachy
Ad Agency: Hayes Martin Associates
Best Website for a Builder
www.johnlainghomes.com
Builder: John Laing Homes
Marketing Director: Denise Bader
Ad Agency: Greenhaus/InterActivate
Best Website for a Community
www.pierpointelife.com
Builder: Lennar Urban/Lee Homes
Marketing Director: Cyndi Keller/Jil Blumberg-Froman
Website: Kovach Marketing/Active Quest
www.roddanpaolucciroddan.com
Roddan Paolucci Roddan
Best Marketing by an Associate
Weston/Mason Marketing
Best Marketing for Community Outreach
Project Playhouse—HomeAid American Girl Campaign
Builder: Pardee Homes
Marketing Director: Joyce Mason
Ad Agency: Zukor Design
Sustainable Community of the Year
Depot Walk
Builder: The Olson Company
Architect: William Hezmalhalch Architects
Rookie Sales Person of the Year
Elizabeth Rhee
Taylor Morrison of California
Buenaterra
Sales Person or Team of the Year Under $400,000
Amara Carpenter
The Ryness Company
Montecito West
Sales Team of the Year Selling Attached Product Priced $400,000 to $750,000
Barbara Brozio and Maribel Ruvalcaba
Standard Pacific Homes
Sales Team of the Year Selling Detached Product Priced $400,000 to $750,000
Penny Seyler
Ultimate New Home Sales & Marketing
Sales Person or Team Selling Product Priced $750,000 to $1.5 Million
Lilanya Curtis, CSP
The Ryness Company
Sales Person or Team of the Year Selling Product Priced Over $1.5 Million
Rich Mraule
Standard Pacific Homes
Morea at One Westbluff
B.J. Stewart Women’s Achievement Award
Sandy Keedy
Hayes Martin Associates
Max C. Tipton Memorial Award for Marketing Excellence
Gary Ryness
The Ryness Company
Associate of the Year
Susan Payne
Knitter & Associates
Sales Manager of the Year
Sheridian Mantor
The Ryness Company
Marketing Director of the Year
Tami Newcomb
Talega Associates
SMC Presidents’ Awards
Lisa Parrish
Peter Mayer Productions
Janis Randazzo
The Ryness Company
Attached Community of the Year
Portico at Edenglen
Builder: Brookfield Homes Southland
Marketing Director: Mercedes Meserve
Ad Agency: The Roxburgh Agency
Architect: Kip Klayton Architects/Robert Hidey Architects
Interiors: Studio Design Group
Sales Office: Mannigan Design, Inc.
Landscape: The Collaborative West
Signage: Outdoor Dimensions
Detached Community of the Year Under $1 Million
Gatehouse at Edenglen
Builder: Brookfield Homes Southland
Marketing Director: Mercedes Meserve
Ad Agency: The Roxburgh Agency
Architect: Robert Hidey Architects
Sales Office: Chameleon Design
Interiors: Design Tec
Landscape: Land Concern
Signage: Outdoor Dimensions
Detached Community of the Year Over $1 Million
The Trails at Brightwater
Builder: Hearthside Homes
Marketing Director: Doug Woodyard
Ad Agency: Kovach Marketing
Architect: Bassenian Lagoni Architects
Sales Office: Solutions by Design
Interiors: Design Tec
Landscape Design: Land Concern
Signage: Fusion Design
The Tides
Builder: Standard Pacific Homes
Marketing Director: Karen Spargo
Ad Agency: Hayes Martin Associates
Architects: Bassenian/Lagoni Architects, JZMK Partners, R. Douglas Mansfield Architect
Interiors/Sales Office: Pacific Dimensions
Interiors: Design Tec
Landscape Design: Summers/Murphy & Partners/The Collaborative West
Signage: p11 Creative
Masterplanned Community of the Year
Edenglen
Developer: Brookfield Homes Southland
Marketing Director Mercedes Meserve
Ad Agency: The Roxburgh Agency
Million Dollar Sales Awards
Richard Davila
MBK Homes
$5,191,817
Deborah Ellis
MBK Homes
$5,395,513
Leticia Romero
MBK Homes
$5,130,512
Jenifer Park
MBK Homes
$8,189,060
Arlene Washington
MBK Homes
$5,130,512
Fortuna Kimbrough
MBK Homes
$13,753,241
Delinda Huey
Christopher Homes
$11,815,726
Marie Avena
Christopher Homes
$12,674,843
Michael O’Weger
Barratt American
$73,490,823