IMPORTANT
Image Requirements
All images should be saved at a resolution of w-1800 x h-1200. File size is approximately 6 megabytes. Save all images as a JPEG file 300 dpi at highest quality.

Digital Photography Guidelines
Cosmetic removal of construction or environmental challenges is acceptable (power lines, construction, traffic, reflections, etc.). Alteration of product, interiors, or landscape design is NOT allowed.

Best Product Design
Entry will be judged on overall exterior and interior architecture, design appeal, function, and creative use of interior space and creative integration of plan design with site considerations.

  1. Best Single-Family Detached Home – Under 2,000 sq. ft.
  2. Best Single-Family Detached Home – From 2,000 to 3,000 sq. ft.
  3. Best Single-Family Detached Home – From 3,001 to 4,000 sq. ft.
  4. Best Single-Family Detached Home – From 4,001 to 5,000 sq. ft.
  5. Best Single-Family Detached Home – Over 5,000 sq. ft.
  6. Best Attached Home Plan – Under 1,500 sq. ft.
  7. Best Attached Home Plan – From 1,500 sq. ft. and Over

Entry Requirements

Best Model Complex Landscape Design
Entry will be judged on the landscape effectiveness, impact, and function in enhancing the product or project. Landscaping includes ground cover, hardscape, and softscape.

  1. Best Model Complex Landscape Design for an Attached Community
  2. Best Model Complex Landscape Design for a Detached Community

Awards MAY be presented by sales price: Under $650,000, $650,000 to $1 Million, and Over $1 Million.

The average sales price is determined by adding the lowest and highest prices in the development between January 1, 2007, and December 31, 2007, and dividing by two.

Entry Requirements


Best Model Complex Landscape Design
Entry will be judged on the landscape effectiveness, impact, and function in enhancing the product or project. Landscaping includes ground cover, hardscape, and softscape.

8. Best Model Complex Landscape Design for an Attached Community
9. Best Model Complex Landscape Design for a Detached Community

Awards MAY be presented by sales price: Under $650,000, $650,000 to $1 Million, and Over $1 Million.

The average sales price is determined by adding the lowest and highest prices in the development between January 1, 2007, and December 31, 2007, and dividing by two.

Entry Requirements
• Completed entry form.
• Marketing statement—The community or company name must not appear on statement.
• One (1) CD per entry that contains 4 to 6 images of the following: model complex overall, entry to community, common areas, sales office, and two images of buildings or models.
• Eight (8) printed 8 1/2" x 11" copies of model complex plan or landscape plan. Photocopies acceptable. The community or company name must not appear on plans.

Best Interior Merchandising
Entry will be judged on concept, creativity, wall and window treatments, impact of furniture and accessories. Interior design for a model at a development with the indicated average sales price.

10. Best Interior Merchandising of an Attached Home – Suburban Setting
11. Best Interior Merchandising of an Attached Home – Urban Setting
12. Best Interior Merchandising of a Detached Home – Under $500,000
13. Best Interior Merchandising of a Detached Home – From $500,000 to 750,000
14. Best Interior Merchandising of a Detached Home – From $750,000 to $1 Million
15. Best Interior Merchandising of a Detached Home – From $1 Million to $2 Million
16. Best Interior Merchandising of a Detached Home – Luxury Over $2 Million

The average sales price is determined by adding the lowest and highest prices in the development between January 1, 2007, and December 31, 2007, and dividing by two.

Entry Requirements
• Completed entry form.
• Marketing statement.
• One (1) CD per entry that contains 4 to 6 images of the following: living room, dining room, master bedroom, kitchen/family room area, and up to two additional shots of your choice.
• Eight (8) printed 8 1/2" x 11" copies of floorplan. Photocopies acceptable. The community or company name must not appear on plans.

Best Sales Office
Entry will be judged on theme, function, display concept, creativity, and design used in the sales office. Sales office located:

17. Within a Garage – Any Size
18. Within Model Plan
19. Alternative Use – Includes Trailers, or Off-Site Retail Space
20. Sales or Information Pavilion – Freestanding Building or Clubhouse

Entry Requirements
• Completed entry form.
• Marketing statement.
• One (1) CD per entry that contains 4 to 6 images of the following: exterior entrance, overall interior, topography table, impact graphic, renderings, displays, and closing office.
• Eight (8) printed 8 1/2" x 11" copies of sales office layout with dimensions and showing layout of exhibits. Photocopies acceptable. The community or company name must not appear on layout.

Graphics & Signage

21. Best Logo Design
Entry will be judged on graphics, concept, overall design, readability, and execution.

Entry Requirements
• Completed entry form.
• Marketing statement—The community or company name must not appear on statement.
• One (1) CD per entry that contains 2 images: logo in black and white, logo in color.
22. Best Graphic Continuity
Entry will be judged on graphic continuity in advertisements, signage, displays, direct mail, etc.

Entry Requirements
• Completed entry form.
• Marketing statement—The community or company name must not appear on statement.
• One (1) CD per entry that contains 4 to 6 images of the following: continuity as used in at least four of the following: advertisements, signage, displays, brochure, direct mail, and impact graphic, etc.

23. Best Signage for Any Price Community or Masterplanned Community
Entry will be judged on concept, creativity, basic graphics and layout, design, execution, readability, and continuity. Signage includes on-site, off-site, model identification, entry/parking sign, directionals, entry monument, billboards, etc.

Entry Requirements
• Completed entry form.
• Marketing statement—The community or company name must not appear on statement.
• One (1) CD per entry that contains 4 to 6 images of the following: various examples of the signage program.

Best Brochure
Entry will be judged on concept, creativity, copy, layout, overall design, readability, and execution.

24. Best Brochure for a Community – Under $500,000
25. Best Brochure for a Community – From $500,000 to $750,000
26. Best Brochure for a Community – From $750,001 to $1 Million
27. Best Brochure for a Community – Over $1 Million
28. Best Brochure for a Luxury Community (Over $2 Million)
29. Best Brochure for a Homebuilding Company

The average sales price is determined by adding the lowest and highest prices in the development between January 1, 2007, and December 31, 2007, and dividing by two.

Entry Requirements
• Completed entry form.
• Marketing statement.
• Four (4) brochures.

Best Advertisement
Entry will be judged on concept, creativity, copy, layout, overall design, and execution and continuity.

30. Best Black & White Ad
31. Best Color Newspaper Ad
32. Best Color Magazine Ad
33. Best Print Series of Related Ads

Entry Requirements
• Completed entry form.
• Marketing statement.
• One (1) CD per entry that contains image of the ad submitted.
• One (1) copy of ad mounted on a 20" x 30" black matte display board and one (1) tear sheet.

34. Best Direct Mail – Single Piece – Print Only
35. Best Direct Mail Campaign – Multiple Pieces – Print Only
36. Internet Marketing Campaign – E-blasts, Banners, etc.

Entry Requirements
• Completed entry form.
• Marketing statement—The community or company name must not appear on statement.
• One (1) CD per entry that contains image of the ad submitted.
• Original printed piece mounted on a 20" x 30" black matte display board. Maximum of three (3) boards.

37. Best Overall Advertising Campaign for Any Price Project
Entry will be judged on creativity, design, and success of materials developed to gain product interest. Includes a series of ads, print and electronic media, and billboards.

Entry Requirements
• Completed entry form.
• Marketing statement—The community or company name must not appear on statement.
• One (1) CD per entry that contains images of the ad submitted.
• One (1) copy of ad or direct mail piece mounted on a 20" x 30" black matte display board and one (1) tear sheet clipped to entry board. Maximum of five (5) boards. May include any or all of the following: print advertising, direct mail, television and radio spots, billboards, etc. Used for judging and displays.
• Television and radio submissions should be sent on two (2) DVDs and two (2) CDs of radio commercials.

Best Website
Entry will be judged based on quality of design, ease of obtaining information, and organization of message.

38. Best Website for an Associate and Supplier
39. Best Website for a Builder
40. Best Website for a Community or Masterplan

Entry Requirements
• Completed entry form.
• Marketing statement with website address included.
• One (1) CD per entry that contains digital images of key website pages (home page, category pages, etc. (72 dpi is acceptable for website entry).

NEW CATEGORIES FOR 2007
41. Best Virtual Reality Experience
Must be computer generated (3D) video. Entry will be judged on level of realism, creativity, cinematic quality, use of sound (music, sound effects, narration), and use of special effects.

• Completed entry form.
• Marketing statement.
• Submit DVD of video animation.
• One (1) CD per entry that contains digital image that can be used to represent entry.

42. Best Interactive Point-of-Sale Experience
Entry will be judged on concept, creativity, user friendliness, uniqueness, and integration into sales environment/process.

• Completed entry form.
• Marketing statement.
• Submit DVD of video animation.
• One (1) CD per entry that contains digital images of sales center integration, screen captures for major components, i.e., main menu, submenus as JPEGs, working copy of application on CD. Specify system requirements.

43. Best Marketing Promotion by an Associate or Supplier Serving the Housing Industry
Entry will be judged on best marketing promotion and overall effectiveness by an associate or supplier.

Entry Requirements
• Completed entry form.
• Marketing statement—The community or company name must not appear on statement.
• One (1) set of advertisements mounted on a 20" x 30" black matte display board. Can include press releases. Maximum of five (5) boards. Used for judging only. OR
• Two (2) copies of direct mail, brochure(s), collateral, or other marketing materials.
• One (1) CD per entry that contains digital scans of each advertisement board or of the event itself. Images should be scanned at a resolution of w-1800 x h-1200. File size is approximately 6 megabytes. Save all images as JPEG files, 300 dpi at highest quality. Used for Awards Show, PR, and website.

44. Best Marketing of a Community Outreach Program by a Builder
Includes nonprofit charity programs.

Examples: builder-supported nonprofit programs, including Boy Scouts, HomeAid, City of Hope, Extreme Home Makeover, or individual charity.

Entry Requirements
• Completed entry form.
• Marketing statement—The community or company name must not appear on statement.
• One (1) set of advertisements mounted on a 20" x 30" black matte display board. Can include press releases. Maximum of five (5) boards. Used for judging only. OR
• Two (2) copies of direct mail, brochure(s), collateral, or other marketing materials.
• One (1) CD per entry that contains digital images of each advertisement board or of the event itself.

45. Sustainable Community of the Year for Any Community, Detached or Attached, Masterplanned
Entry will be judged on the community design that promotes sustainable development and incorporates energy conservation in product design.

Entry Requirements
• Completed entry form.
• Marketing statement—The community or company name must not appear on statement.
• Sustainable Community form.
• One (1) CD per entry that contains digital images of the home’s front elevations. Images should be scanned at a resolution of w-1800 x h-1200. File size is approximately 6 megabytes. Save all images as JPEG files, 300 dpi at highest quality. Used for Awards Show, PR, and website.
• One (1) set of architectural plans for a representative model and site plan of the community.
• One (1) set of energy calculations.
• One (1) 8" x 10" color print of the front exterior elevation.

Community of the Year Awards
The Attached and Detached Community of the Year finalists will be determined by accumulation of points in the following qualifying categories:

• Best Product Design
• Best Brochure
• Best Signage
• Best Advertisement
• Best Graphics
• Best Interior Merchandising
• Best Sales Office
• Best Model Complex Landscape Design

An on-site tour of the finalist projects may be conducted by the MAME judges. The Attached and Detached Community of the Year Awards do not require an additional entry fee.

46. Best Attached Community
47. Best Detached Community, Up to $750,000
48. Best Detached Community, $750,000 and Over

Entry Requirements
• Completed entry form.
• Marketing statement—The community or company name must not appear on statement.
• Site plan of the community no larger than 8 1/2" x 11".

49. Best Masterplanned Community
The Masterplanned Community of the Year finalists will be determined by accumulation of points in the following qualifying categories:

• Best Sales Office
• Best Logo Design
• Best Brochure
• Best Signage
• Best Website
• Best Advertisement
• Best Overall Advertising Campaign for a Masterplanned Community

An on-site tour of the finalist projects may be conducted by the MAME judges. The Masterplanned Community of the Year Award does not require an additional entry fee.

Entry Requirements
• Completed entry form.
• Marketing statement—The community or company name must not appear on statement.
• Site plan of the masterplanned community no larger than 11" x 17".

Special Awards
Special Awards recognize individual commitment and achievement in the building industry. The Special Awards are judged by separate committees.

All submitted entries must be accompanied by a CD that contains a color photo of the candidate.

The Special Awards entry fee is $175.

50. Sales Manager of the Year
This award is to recognize an individual who demonstrates excellence in the management of residential sales personnel and has motivated his/her sales team to produce the maximum number of sales and closings from January 1, 2007, to December 31, 2007. Contact: Lisa Parrish, (909) 987-2758.

51. Marketing Director of the Year
This award is to recognize an individual who is the prime person responsible for directing his/her company’s marketing and merchandising efforts from January 1, 2007, to December 31, 2007. Contact: Lisa Parrish, (909) 987-2758.

52. Associate of the Year
This award is to recognize an associate of the building industry who is a proven leader and contributor and shows an exemplary level of professionalism in his/her field. Contact: Lisa Parrish, (909) 987-2758.

Max C. Tipton Memorial Award
This award is to recognize a marketing professional who is considered to be an expert in his/her field, who has contributed his/her time and effort through teaching and service to his/her peers, who has an above average character, and who is considered to be an outstanding leader and example in the building industry. Contact: Lisa Parrish, (909) 987-2758.

B. J. Stewart Women’s Achievement Award
This award is to recognize a woman who has contributed greatly through generous donations of time and expertise on behalf of the building industry and/or other charitable causes and possesses a sharing attitude, which is evidenced by her professional achievements. Contact: Lisa Parrish, (909) 987-2758.

Sales Person of the Year
Chosen from the quarterly sales winners in their respective price ranges. Contact: Lisa Parrish, (909) 987-2758.

Million Dollar Sales Recognition
Closed sales within sales period of January 1, 2007, to December 31, 2007.

Simply complete entry form and submit entry fee of $75. Winners will be recognized in the MAME program at the MAME event and will receive a personalized crystal award.

• $5 Million
• $10 Million
• $25 Million